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Employees
Recruiting programs
Training and development programs (incentives, training, safety, etc.)
Retention programs (recognition, anniversary, gifts, etc.)
General
Customers and Prospects
Acquiring new customers (generating sales leads, trade shows, etc.)
Developing existing relationships (product launches, renewals, trial programs, etc.)
Retention programs (appreciation, loyalty, awards, etc.)
Third Parties (Partners, Resellers, Channels, Suppliers, etc.)
Developing relationships (training, referral incentives, co-sponsorships, etc.)
Acquiring new relationships (business development programs, trade shows, etc.)
Retaining relationships (recognition, awards, events, etc.)